Welcome to Brute Force Baits, where passion meets precision in the world of fishing. Founded in February 2023 by Joe Spence and Matt Swift, two avid anglers with a shared vision, Brute Force Baits has quickly become a trusted name in the fishing industry. Nestled in the beautiful town of Kingston, our journey began with a simple goal: to create top-quality lures that elevate the fishing experience.

At Brute Force Baits, every lure is a masterpiece crafted with dedication. Our founders personally oversee the custom painting process, ensuring each bait is not only visually stunning but also tailored to entice the most elusive catches. With a commitment to excellence, our lures are guide-designed and rigorously tested to meet the diverse needs of anglers. Whether you’re pursuing largemouth bass, smallmouth, walleye, lake trout, salmon, or rainbow trout, Brute Force Baits has the perfect lure to amplify your fishing adventures. Join us on the journey to redefine your fishing experience—one cast at a time.